You’ll often see in the Postcard Templates we provide you we have an example URL that looks something like this:
This is because when you’re doing Marketing, you want to put in systems like this to help track the Attribution of your Marketing to work out what marketing is working and and what isn’t.
If you don’t currently have the capacity to get a dedicated Landing Page up and running for a Postcard Campaign, then you can still send people direct to your main website.
Just make sure that when new Prospects gets in touch with you, that you ask them something like “What made you call reach out to us today?”.
You want them to say something like “Oh, I saw the postcard you sent out with the Orange Robot on it” or “Oh, I’ve been enjoying the Printed Newsletter you send me”.
This will help you to find out WHAT Marketing Tactics are working best for you.
Ideally you should then add that “Lead Source” information into your CRM so that you can easily work out what are your highest ROI campaigns and what campaigns aren’t delivering any results at all.