Whilst some of the PSA / Ticketing Tools in our Industry have in-built CRMs, at the time of writing this article – they are typically not very good.
Normally for your Marketing Activities, you’ll want to invest in a Marketing Automation CRM that allows you to do more advanced Marketing Activities such as easy Segmenting, Tagging and Automation around things like Nurturing and Drip Sequences.
Here’s some of the most common Marketing Automation CRM tools that MSPs use:
Each of those platforms has their own pros and cons so you need to make sure you do your own Due Diligence to work out what one will be best for you and your situation.
We use Active Campaign here at Tribal HQ and whilst it has it’s quirks and annoyances – it is a very good tool at a very low price.