Most Marketing Automation CRMs (such as InfusionSoft/Keap & ActiveCampaign) force their users to use their SMTP servers to send all your emails.
This means you are beholden to the vendor to make sure that they keep their Shared IP Pools free of spammers, so your emails aren’t blacklisted (happens all the time).
So, High Level (the platform that Growably is built on) decided early on that they didn’t want to get caught up in the crazy complicated world of email deliverability and decided to NOT offer Email Sending as part of their product and instead allow users to choose their own SMTP service.
High-Level know that it’s incredibly hard to manage global email deliverability for billions and billions of emails and they didn’t want to tie up their Development and Support teams dealing with this.
We think it’s a super smart move as it means they can focus much more intensely on building amazing features into the platform.
We love this flexibility and wish other Marketing Automation tools would follow suit.
You can find out more about the SMTP Options available to you and what services are the best by clicking here.
We also give you the ability to send emails through our own Mailgun account if you’re just getting started with email marketing.
You can find more details about how to do that on Option 3 on this page.